Content Audits and Inventories: A Handbook for Content Analysis, 2nd edition

$24.95

by Paula Ladenburg Land

Content Audits and Inventories: A Handbook for Content Analysis, 2nd edition, by veteran content strategist Paula Land, updates her popular first edition, offering new and expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, and much more. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes.

Description

Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. The audit process begins with a data-rich inventory and layers in a qualitative assessment, empowering content owners and business stakeholders to make informed decisions.

A content audit not only allows you to identify short-term content fixes but is also a vital part of ongoing content governance. The issues uncovered in an audit can lead to improved content tools, processes, and standards, allowing you to avoid costly problems.

In this new edition, Paula expands on the importance of the strategic, as well as the tactical, aspects of the content audit, including new and expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, and much more. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes.

Content Audits and Inventories: A Handbook for Content Analysis is a must-read for content professionals seeking to improve their content management strategy.

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