Enterprise Content Strategy: A Project Guide

$19.95

by Kevin Nichols

Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. It provides a step-by-step guide to building an enterprise content strategy for your organization.

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Description

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols’ experience managing one of the largest and most successful global content strategy teams to provide an insider’s look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

Contents

  • Foreword
  • Preface
  • Chapter 1: Definitions and Approach to Enterprise Content Strategy
  • Chapter 2: Plan Phase
  • Chapter 3: Assess Phase
  • Chapter 4: Define Phase
  • Chapter 5: Design Phase
  • Chapter 6: Build Phase
  • Chapter 7: Publish and Measure Phases
  • Chapter 8: Optimize Phase
  • Chapter 9: Govern Phase
  • Chapter 10: Conclusion
  • Glossary
  • Bibliography
  • Index

About the Author

Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.

In 2014, he coauthored (with Donald Chesnut) UX For Dummies.

Editorial Reviews

“This book is a must-have for content strategists’ personal library as are the other books in the Content Wrangler Content Strategy Series.”
— Jackie Damrau, Review in STC Technical Communication, February 2016, Full review, courtesy of STC.

“With its sharp focus on using content to achieve positive business results, this little guide is packed with enterprise-tested ideas that most content strategists can learn from and start applying now.”
— Michael Haggerty-Villa, Full review at Content Strategy California

“Whatever your role, if content is your business, this will be the most thumb worn book on your desk.”
— Steven Grindlay, Content Strategist/Architect, Instructor at McGill University, Co-founder of the Content strategy Alliance. Full review on LinkedIn

“A great guidebook on all of the basics, from strategies through to tactics, on the world of enterprise-level content strategy.”
— Donald Chesnut, Chief Experience Officer, SapientNitro

“Whether you’re just getting started or a seasoned professional, you will find this book an invaluable resource for planning and implementing content strategy projects. This super-tactical guide, by one of our industry’s leading practitioners, will be your go-to reference.”
— Paula Land, CEO, Content Insight, and author of Content Audits and Inventories: A Handbook

“Start to finish, a true practitioner’s guide for content strategy.”
— Laura Lerner, Senior Director, Enterprise Knowledge Architecture, ADP, LLC

“A real-world manual for anyone integrating content strategy into their organization.”
— Rebecca Schneider, President, Azzard Consulting

“A practical, hands-on book that is jam-packed full of definitions, questions you need to ask, checklists, and guidelines.”
— Ann Rockley, from the Foreword

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