The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.
The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. Each term has been defined by an expert in that area, and each definition contains an essay that describes why that term is important.
Terms are grouped into five categories: Core Concepts, Core Deliverables, Technical Concepts, Extended Deliverables, and Global Content.
About the Editors
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist, lecturer at the University of California, Berkeley, School of Information, EContent Magazine columnist, and a vibrant speaker frequently employed at content industry events. He co-produces several content industry events including Content Strategy
Workshops and the Intelligent Content Conference.
Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. He works to help content-heavy organizations adopt the tools, technologies, and techniques needed to connect content to customers.
Rahel Anne Bailie
Rahel Anne Bailie is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. She is also a supporter of content structure and standards. She is founder of Intentional Design, Fellow of STC, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-producer of Content Strategy Workshops.
“Love the bite-sized, organized, and consistent presentation of knowledge. This book will help anyone improve his or her content strategy.”
— Guy Kawasaki, Founder of Altop and author of APE: Author, Publisher, Entrepreneur — How to Publish a Book
“The Language of Content Strategy fills a much-needed gap in the content strategy field. Without a formal institute or organization to guide their vocabulary, content strategists often find themselves talking at cross purposes, even when talking about the same concept.”
— Mark Fidelman, Forbes Columnist, CEO for Raynforest, Inc., and Managing Director, Evolve!