Description
If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, read on, this book is for you.
Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. These decision makers need enough knowledge, at a high-enough level, that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content.
About the Authors
About Rahel Anne Bailie
Rahel Anne Bailie is a recognized thought leader and one of the top content strategists in the industry. With over twenty-five years of professional content experience, she combines substantial business, communication, and usability skills with a strong understanding of content and how to manage it. For over ten years her consultancy, Intentional Design, has been helping companies leverage their information assets. She is also a co-organizer, with Scott Abel, of the event Content Strategy Workshops.
About Noz Urbina
Noz Urbina is an established content strategy thought leader, consultant and trainer specialising in cutting edge, multi-channel, business-driven projects. Since 2000, he has provided services to Fortune 500 organisations and small-to-medium enterprises. Since 2006, Noz has been Events Chair and Content Director for Congility.com and has earned a solid global reputation in the structured content community working as Senior Consultant for Mekon Ltd.
Editorial Reviews
“Rahel and Noz show you how smart decisions makers approach content strategy. Follow their advice and you’ll be on the way to creating great designs for your customers.”
— Jared M. Spool, Founding Principal of User Interface Engineering From the Foreword
“This work is what’s missing amongst all the content strategy material that’s out there. It completely answers the question “why content strategy” and expertly positions its business value for every single decision maker. If you have a vested interest in improving content, brand and product performance, this book is a must.”
– Kevin P. Nichols, Director and Global Practice Lead, Content Strategy SapientNitro
“This book does the most important thing that people have been ignoring for too long: it talks about content strategy from the perspective of your boss, and there’s a good chance that he or she looks at the topic differently than you do. Understanding these differences is how you’re going to get things done. To wit: Chapter 12 — The ROI of Content Strategy — is worth 1000x times the cover price all by itself.”
– Deane Barker, Business Development Director, Blend Interactive
“if you’re serious about content strategy, this book is not optional.”
– James Mathewson, Full review at Writing for Digital
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