Content Strategy: Connecting the dots between business, brand, and benefits

$24.95

by Rahel Anne Bailie and Noz Urbina

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy.

SKU: 9781937434168 Category: Tags: ,

Description

If you’ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you’ve been approached by your staff to implement a content strategy and want to know the business benefits, or if you’ve been asked to sponsor a content strategy project and don’t know what one is, read on, this book is for you.

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. These decision makers need enough knowledge, at a high-enough level, that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content.

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